01. 09. 21

AFK Group Rebrand

The new face of AFK Creators

The AFK Creators name has housed a range of services under one roof over the years. Today, the UK-based agency has unveiled the newly formed parent company AFK Group and a company-wide rebrand. Unified by a “sleek but not too corporate” black and gold palette, each agency now boasts its own dedicated website, making it clear for prospective clients which services each agency provides and who they will be working with.

Under the parent group, AFK Creators will continue to represent gaming and lifestyle talent, while the previously announced AFK Pros will be supporting professional esports athletes. The newly formed AFK Digital is “a standalone influencer marketing agency serving international brands, publishers, and developers across all categories,” CEO Matt ‘Mattheos’ Woods told Esports Insider.  Since starting the agency out of Woods’ living room in 2018 and bringing in Co-Founder Haodong Zhang, the two built the company from part-time staff and students to almost 45 agents, executives, managers, and creatives.

The AFK Group, while having grown its roots in gaming, has found itself working with even more clients from all different categories and helping them grow their brands. With its endemic expertise and network the company sets brands up for success by understanding the markets & audiences and how to reach them effectively to build meaningful connections.

Press Release Courtesy of Esports Insider